What is IP Rotation and why it’s beneficial

What is IP Rotation and why it’s beneficial

What is IP Rotation ?

The term web scraping can set off alarms when mentioned because the activity has been used to steal web content. There are, nevertheless, very many beneficial aspects of web scraping. If you, for instance, need to collect product and competitor insights for your growing business, you can rely on web scraping to deliver the very best of data.

Many websites can easily detect several requests sent by one IP address and effectively block them. A proxy server, however, can help a web scraper to bypass this problem. Proxy servers are popular tools used to enhance online anonymity.

They are a staple for many web scrapers and users that need to bypass restrictions to geo-blocked content too. The servers are applications installed on a web browser that act as gateways to the internet. Once a user sends a request from their IP address, the application first routes it to its server.

The proxy will then send the request to the website, which will, in turn, only view the proxy server’s IP address, rather than the requestor’s own. These servers have many uses for online users relying on anonymity.

This is why they are critically required for use on websites that enforce IP restriction. Through a proxy server, you can avoid sending requests through your IP address and allow the proxy to create an IP address pool for you. This feature will allow you to rotate your IP addresses and avoid website IP restrictions.

Types of proxies

Datacenter proxies

There are two primary forms of proxies; the residential and the data center proxy servers. The most significant number of proxies in the market are Datacenter types. One key feature of these proxies is that an internet service provider does not provide them.

They are given out free by third parties or sold off in bulk. They nonetheless provide the required levels of online anonymity and are affordable. Datacenter proxies are especially useful for data scraping activities because you can access different IP addresses in bulk.

It is also possible to buy rotating datacenter proxies that make online detection much harder for bots. Unfortunately, since they do not have an ISP address, they are easier to detect than residential proxies.

Residential proxies

A residential proxy adds a lot of legitimacy to a user’s anonymous web experience. Anyone connected to the internet does so via a residential IP. Consequently, residential IPs are used to identify a computer and connect to various online addresses. One of the smart solution for this is Oxylabs Rotating Residential Proxies. Session duration is up to 30 minutes. Pay as you go from $15/GB.

There are, however, two types of IP addresses. Static addresses are fixed and will feature the same numbers whenever you are on the internet. A dynamic IP address, on the other hand, can shift from time to time, but its identifying factors remain constant. As an illustration, a dynamic IP address will still allow websites to identify your location accurately.

A residential proxy sells real IP addresses to enable their users to mask their personal information when online. This is why they are more legitimate than datacenter proxies are and less prone to website blacklists. This range of proxies costs much more than datacenter proxies.

What is IP rotation? 

Unfortunately, search engines tend to bar multiple requests from a single IP at a time, which limits some browsing options such as data scraping. Rotating IPs can alleviate this shortcoming by concealing your online activity behind a pool of proxies. The rotating proxies allow your IP address to continuously mutate, preventing flagging or IP barring.

IP rotation is, therefore, the process of randomly distributing allocated IP addresses to resources as determined by an administrator. IP rotation works via the assistance of rotating proxies that ensures that IPs are rotated at various moments. If you would like IP rotation explained more in-depth, you should look deep dive into the web ocean.

 Is proxy rotation necessary?

One of IP rotation’s worst-case uses is spamming. Most spam farms use rotation proxies to fool mail servers and prevent blocking. This technology is also widely used by black hat SEO firms to deceive search engines and attain better page rankings. Some DDoS attackers also use the method for criminal activity.

Nevertheless, there are many beneficial uses of proxy rotation, that include;

  • The legitimate distribution of network loads as employed by major search engines such as Google and Yahoo.
  • The technology is also a great business intelligence tool assisting in data mining and scraping for different performance analytics and metrics.
  • IP rotation is an invaluable tool for qualitative and quantitative research when businesses are observing different variations.
  • Your business can also use proxy rotation to forego geotargeting and price gouging.


If you want to carry out unrestricted and high-level web crawling and scraping tasks, you need a reliable IP rotation proxy solution by your side. High-end proxy rotation technology will improve your business data analysis, bringing in the much-needed aspect of speed and accuracy in all your brand monitoring processes.

Thanks for reading about IP Rotation 🙂

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